German Football Appoints Burson-Marsteller Sport for EURO 2024 Bid Campaign

LAUSANNE -Burson-Marsteller Sport, the sports unit of the global advisory firm Burson-Marsteller, has been appointed by the German Football Association (DFB) to provide international strategy and communication services for the German bid to host the UEFA European Championships in 2024.

The services will be provided over the coming eight months in the lead up to the decision by the UEFA Executive Committee scheduled for late September.

To support the German EURO 2024 bid team, services will be managed by the Burson-Marsteller Sport team in Lausanne Switzerland with the support of Burson-Marsteller offices across Europe.

The German Football Association will benefit from Burson-Marsteller Sport’s extensive experience and successful track record in similar campaigns from both European Championships and World Championships in a wide range of sports over the past ten years.

Lars Haue-Pedersen, Managing Director at Burson-Marsteller Sport said “We are very excited about this appointment. We are especially proud to have been selected following a transparent process which complied with the good governance of the DFB.

Germany has long been seen as a leader in European football, we look forward to providing positive added value to the team and enhancing their EURO 2024 campaign.”

Markus Stenger, Head of the German Football Association’s EURO 2024 Bid Team added, “the campaign for hosting the 2024 EURO in Germany is a top priority for the German Football Association. We want to make sure that we have the right expertise and skills to complement our work, and with Burson-Marsteller Sport we now have a full team that is ready to unite European football.”

Burson-Marsteller Sport

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